How to Raise Funds For Business Startups

Amanda Jaggers

April 10, 2023

Raising funds for your start-up business is a key step in growing your venture. There are various ways to raise capital for your startup, from traditional crowdfunding to government programs. However, choosing the right method for your business at the right time is important. Ideally, fundraising should be done when demand starts picking up, and you have the evidence to prove you can sustain your growth.

Ask Your Friends and Family

When raising funds for business start-ups, friends and family are great sources. They are easy to approach, and they often offer favorable terms.

They also believe in you, which helps them support your business. But before you ask them for money, structure the arrangement in a way that works for both parties.

Consider offering a percentage of ownership in the business or a seat on your board of directors. This can help align their interests with yours and make them feel more comfortable giving you a loan or equity investment.

However, be careful with loans – they can encumber your assets and wreak havoc on cash flow. It’s also important to pay interest on any friends’ and family loans, so it doesn’t become a gift that could create tax problems for you later.


Crowdfunding is one of the most popular ways to raise funds for a business start-up. It can be a great way to get people interested in your business and to find support from a large group.

Crowdfunding also helps businesses test the market for their ideas. It’s a low-risk way to generate initial capital without giving up equity in an idea’s early stages.

It’s also a great way to build buzz and publicity for your business. This can help you reach new customers and increase sales in the future.

Another benefit of crowdfunding is that it can be easier to find funding than traditional bank lending. This could be especially beneficial for businesses that have struggled to get approval for a traditional loan.

However, crowdfunding can also be a long process. Many businesses can secure the funding they need only after months of fundraising and following up on potential investors.

Credit Cards

When starting a business, one of your biggest challenges is getting enough money to cover startup costs. Luckily, you can get the funds you need to start your business in several ways.

Credit cards are a popular funding resource among entrepreneurs. However, it’s important to understand how to use them responsibly.

The best way to use a credit card is to set a budget and pay off the monthly balance. This will help you avoid interest payments and maintain your credit score.

Another option is to get a 0% interest business credit card that offers a long introductory period. This can help you cover your business startup costs without paying any interest. Still, building a budget to pay off the card is important before the introductory period expires.

While credit cards are a convenient and flexible financing source, they can be costly and should only be used as a last resort when you don’t have enough cash to cover the costs of your business. They also don’t give you the flexibility that other financing options do.

Angel Investors

Angel investors are accredited investors who provide small businesses with seed money in exchange for equity in the startup. This arrangement is less risky than funding your company through business loans or other debt financing routes that require repayment if your company fails.

Aside from providing the capital you need to get your startup off the ground, they can also give you valuable guidance as you take on entrepreneurship. Most angel investors have years of experience in business and understand the challenges of starting a new enterprise.

As an added benefit, many angels can help you with your pitch and advise on your business strategy. They can also help you find mentors or suppliers willing to cut costs, provide services, or invest directly in your startup.

Online resources for finding angel investors include the Angel Capital Association (ACA), the Angel Investment Network, and Gust. These platforms are designed to match business owners with angel groups looking to invest.